The world's most loved furnishing brand, IKEA, took pride in their Swedish heritage and named their multi-functional products based on Swedish themes. Like rivers, cities, or even common names of Swedish people. But most people in Hyderabad, India had never heard anyone speaking Swedish. How would the brand build connect and recall for their products in their new home, Hyderabad?
By breaking the names into simpler and easier-to-remember things.
Campaign Elements: Social, In-store
