2020 was a different year on many fronts. Small joys like walking into a retail store and buying something impulsively had to be let go of. Social distancing had taken over social life.
On the other hand, over the years, Lifestyle Stores have been a part of many celebrations. Despite the pandemic, the brand wanted to bring the same brightness and cheer to festivities, in whatever way people chose to celebrate, so long as they did it from their heart. So, the brand launched a campaign that celebrated all kinds of festivities during the pandemic. From the extra cautious to the enthu-cutlets. From the ones who would wait and watch, to the ones who would celebrate no matter what. From the ones who would keep it small, to the ones who would go all out.
Campaign Elements: Films, Social Media Content, Print, OOH, In-store
Credits: Director - Suraj Wanvari, Music Director: Shubhajit Mukherjee, Lyricist: Vikash Gaur, Production - Colonial Films
