A brand identity exercise for the Municipal Corporation of Gurgaon.
World over, Gurgaon is known as the millennium city, a home to big corporates, BPOs, and advertising agencies. But very few people know of the cultural milieu, the vibe of this pulsating city. So, when the Municipal Corporation of Gurgaon wanted to change its identity, they actually wanted to change the identity of the city. We started by designing a logo true to the city it stands for.
But why just stop at one alphabet? We went on to develop an entire typeface with the design. The new Gurgaon Typeface was to be distributed to RWAs to use for their festivals and events.
Further communication was developed showcasing the very best of lifestyle, nightlife, landmarks, and events, plus practical
tourist info, trivia, and attraction listings, to give a personality to an already fun and happening place.
