Retail fashion advertising is often saturated in a sea of influencers posting dim-a-dozen reels. How could Lifestyle Stores stand out in this market during the festive season? By hijacking the current trending format that was keeping its audience distracted.
Lifestyle created two reels with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world. The videos showcase through various ensembles that no matter what the occasion or moment is, everyone can find something to 'Style Up'.
This seemingly simple message was delivered with much strategic intuitiveness. The films leveraged the target audiences’ love for addictive Instagram fashion reels and were composed with catchy transitions and moves. The two reels featuring identical signature transitions and original music cater to all fashion lovers who would like to make their own version of the same.
The campaign was further amplified through multiple celeb and fashion influencers like Genelia and Ritesh Deshmukh grooving to the peppy track from the film and recreating the video in their own style.
Campaign Elements: Reels, Influencer Marketing
Credits: Director - Ishaan Nair, Production - Entourage Films