Close friends and family are the ones you can always count on.
So, when AirAsia India launched their unique Tata Neu rewards program which gave you wonderful benefits from the entire Tata Brand bouquet, they wanted to communicate with simple and endearing human stories. The films in the campaign tie back seamlessly to the thought of ‘redeeming rewards from each member of the family’. By doing this, we not only elevated the conversation but also made it as personal and fulfilling as the rewards.
Campaign Elements: Films
Credits: Director - Raag Sapra, Production - Belief Films